VentureBeat reports that, when it comes to paid advertising on social media platforms, YouTube is king. YouTube is the clear winner in a few key areas compared to other social platforms, including introducing new products to customers, and helping consumers make purchasing decisions. The information was taken from a new study Aol Platforms released today. The report looked at data found within 500 million clicks and 15 million conversions during the first quarter of 2014. Social purchase interactions were tracked through Convertro’s attribution technology. This then determined which platforms had affected online sales and at what point in the purchasing […]The post YouTube Converts More Customers Than All Other Social Networks [STUDY] by @mattsouthern appeared first on Search Engine Journal.
See the original post: