You may have noticed that the paid listings on Google have increasingly taken on the appearance of their organic cousins over the past few years. Whereas previously pay-per-click adverts were clearly distinguishable by their blue backgrounds, they are now set against an almost transparent yellow. Anyone who works off an LCD screen will have no Author informationIan HarrisIan Harris is the CEO and founder of leading multlingual search marketing agency, Search Laboratory. He is a specialist in search engine marketing for global websites and has successfully helped companies such as British Airways, IBM, HSBC and Novell tap into new markets and take their websites abroad.TwitterFacebookGoogle+LinkedInThe post Why PPC Click-Through-Rates Have Increased appeared first on Search Engine Journal.
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