image credit: ShutterStock The other day I dropped by a small tea stall near my house and one of my friends jokingly said to the tea guy: “hum paise tabhi denge agar chai achi hogi” (we’ll pay you only if you delight us with your tea). Now that’s a pretty natural instinct. We don’t like Author informationRuchi PardalRuchi Pardal is Director of ResultFirst, a firm that works on pay-for-performance model, helping businesses get found across search engines and give an optimal experience to their audience. She’s been into digital marketing for well over 10 years. When she’s not busy with her work, Ruchi loves to spend every moment with her awesome family.TwitterFacebookGoogle+LinkedInThe post Why Pay For Performance SEO Is Really Too Good To Be True (Provided You’re Cautious Enough) by @resultfirst appeared first on Search Engine Journal.
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