Effective performance marketing starts with collecting data and being able to predict consumer behavior and cater to those preferences. In a recent interview from Marketo’s Marketing Nation Summit, Murray Newlands talks with Yaron Zakai-Or from SalesPredict about how marketers can utilize their consumer behavioral data and predict outcomes to help increase marketing success. To find out more, watch the full interview below: These are the key takeaways from the video: Data services can help marketers identify separate levels of consumers and approach those individual segments with appropriate marketing strategies. In the interview Yaron breaks it down into three levels—A, B, and […] The post Using Data to Predict Consumer Behavior and Improve Marketing Success by @murraynewlands appeared first on Search Engine Journal.
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