Twitter announced this week that advertisers now have the option to target Promoted Tweets and Promoted Accounts in the preferred language of the audience they are trying to reach. Twitter’s language targeting, available in 20 different languages, will be rolled out to all advertisers globally and through their Ads API. Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages. For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian language targeting to reach the […] The post Twitter Introduces Language Targeting For Advertisers by @mattsouthern appeared first on Search Engine Journal.
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