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To Sell His Honey, Chinese Man Covers His Entire Body in Bees

Covering yourself in bees is one way to generate marketing buzz. She Ping, a Chinese beekeeper and honey merchant, covered his body in more than 460,000 bees in a publicity stunt designed to increase sales of his honey using a technique called “bee bearding.” See also: Follow the Honey: Can we Save the Bees by Tracking Them? Bee bearding is a global pursuit, but it’s especially popular in the city of Chongqing in southwestern China, where She is from. There, other local honey merchants regularly cover themselves head to toe in bees The process of attracting the bees in bee bearding starts with placing a queen bee in a small cage that hangs from the person’s body. Eventually, the bees swarm over the participant’s body. In this case, Ping was only protected by a plastic bag over his head. Read more…More about Marketing, China, Buzz, Bees, and Us World

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To Sell His Honey, Chinese Man Covers His Entire Body in Bees

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