Google tells us all the time to “make great content for users,” but according to Jonah Stein from ItsTheROI, that’s an incomplete statement. Of course it’s in our interests to create great content for our readers; if we didn’t they would have no reason to come to our sites. We know this and so does […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as “an alien of extraordinary ability”. TwitterFacebookGoogle+LinkedIn The post Tips for Making Great User Content: An #Interview with Jonah Stein by @murraynewlands appeared first on Search Engine Journal.