One of the biggest questions I get from SEO clients is this: “Why are my rankings dropping?!” That’s a really complicated question, and it has a lot of moving parts. There are a few obvious reasons: You got hit with a manual penalty. You have no content. Your site sucks. Any number of other reasons. But there are not-so-obvious reasons, too. Most of these have to do with things your competition is doing. The competition may be pulling some SEO technique to outmaneuver you. When I dig up these reasons, it usually comes as a major surprise to the client. However, once they […]The post Three Unexpected Reasons Your Rankings are Plummeting by @neilpatel appeared first on Search Engine Journal.