Paid search advertising is one fastest growing and rapidly changing industries today. Theses constant changes require more effort and different strategies to improve pay-per-click ROI. The days of building a profitable campaign by just running keywords through Google’s keyword tool, writing ad copy, and making a few changes are over. There are several major changes within […]Author informationJoe CastroJoe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe’s worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality.TwitterThe post The Times Are a-Changin’: Why Paid Search Isn’t As Easy As It Used to Be by @PPCJoeC appeared first on Search Engine Journal.
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