It’s a question that marketers and designers ask themselves every day: What is the key to a conversion-based design? And the answer: As little design as possible. According to a 2012 Google study, users consistently rate visually simple websites as more beautiful than their more complex counterparts. Further, highly prototypical sites (or sites with layouts that are commonly associated with sites of its category) with a simple design are considered the most beautiful sites of all. In other words? Simple is beautiful. And beautiful converts. But why? In this article, we’ll explore the concept of simple, prototypical design and examine its role […]The post The Psychological Benefits of Simple Design: Why Less Really is More by @shanejones15 appeared first on Search Engine Journal.