In his Searchlove presentation in 2011, Mat Clayton suggested the SEO industry was barking up the wrong tree, or more metaphorically, climbing the wrong mountain in their continued efforts to build “natural-looking” links. The truth, Mat implied, is that Google is more interested in ranking content with high engagement and interaction metrics. And social media […]Author informationRohan AyyarProject Manager at E2M SolutionsRohan Ayyar keeps the conveyor moving at E2M Solutions, India’s premier digital marketing agency. He also doubles at OnlyDesign.org, which helps companies build a remarkable and engaging web & mobile presence. Hit him up @searchrook on Twitter.TwitterGoogle+LinkedInThe post The Phantom of Social Media: How Link Spam Continues to Haunt Google Rankings by @searchrook appeared first on Search Engine Journal.
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