Most SEM agencies calculate their rates as a percentage of ad spend. It puts you (the customer) at a disadvantage because it incentivizes agencies to inflate your account, not improve it. When agencies are paid this way, spending more benefits them. To fix this problem many customers manage based on return on ad spend, but Author informationSrinivas RaoSrinivas Rao is the host and cofounder of BlogcastFM where he’s interviewed over 300 bloggers, authors, and entrepreneurs. Pick up his free guide on How to Repurpose Content for Profit and Fame.The post The Current Payment Model Is Broken appeared first on Search Engine Journal.
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