David Meerman Scott, bestselling author and marketing strategist, once said “you are what you publish online.” Never has this been more true than for brands. We aren’t just competing with rivals in our industry; we are competing for consumer attention, and consumers are sick and tired of being interrupted with content that is annoying and irrelevant. The only way to achieve that goal is with a truly remarkable inbound strategy focused on useful, helpful content. But what does it actually take to succeed with content? Below I’ve outlined the core elements of a successful content strategy to create an inbound experience […] The post The Anatomy of a Great Content Strategy appeared first on Search Engine Journal.