Unique, and original, content drives the Internet (so we’re constantly told), and we SEOs spend much of of our time producing and honing that content in the hopes of making the all mighty Google happy as a clam. Unfortunately, there has always been an ongoing problem with spammy websites lifting existing content verbatim, and passing it off as their own creation. These scraper sites not only devalue the original content they have stolen, but they can also impact the page rankings of the original page. Many of us have been affected by scraper sites over the years, and there is nothing […] The post SEO 101: Are You Being Outranked by Your Own Content? by @dariozadro appeared first on Search Engine Journal.
Matt Cutts, Google’s head of search spam, made an announcement on Twitter today about a new tool developed to let Google know when you find scraped content ranking better than original content. If you see a scraper URL outranking the original source of content in Google, please tell us about it: http://t.co/WohXQmI45X — Matt Cutts […]Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.TwitterFacebookGoogle+The post Matt Cutts Announces Tool For Reporting Scraped Content Ranking Better Than Original Content by @mattsouthern appeared first on Search Engine Journal.