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Search Engine Optimization Tools and Resources

LetzFind.com - Search Engine Optimization Tools and Resources

You can now use Amazon Prime to buy stuff that’s not on Amazon

If Amazon hasn’t already hooked you for Prime membership with free two-day shipping and video streaming, now there’s another bonus: You can get free shipping on other sites, too. The online retail giant took a baby step in that direction by offering free next-day shipping for British retailer AllSaints. Amazon and AllSaints announced the deal at the Money 2020 conference in Las Vegas on Tuesday See also: 5 Ways to Improve the Online Shopping Experience “I can see a day when Prime members will have access to sneak previews and first chance to shop our new collections,” Rich Ascott, AllSaints’ global digital director, said at the event. “What this means for AllSaints is that we can leverage Amazon’s payments expertise and global reach to introduce new customers to AllSaints by providing a better buying experience.” Read more…More about Retail, Amazon Prime, Business, and Marketing

Retail Advertisers on Facebook Average 152% ROI; 162% ROI on iOS by @wonderwall7

A new report by Nanigans, an ad platform based on optimization for ROI, states that retail advertisers who have campaigns on Facebook have experienced a 152% ROI in 2013, on average. This is almost a 4-time increase from figures just a year ago. The report findings are based on 200 billion Facebook ads. The highest […]Author informationKelsey JonesSearch & Social Consultant at MoxieDot.Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.TwitterFacebookGoogle+LinkedInThe post Retail Advertisers on Facebook Average 152% ROI; 162% ROI on iOS by @wonderwall7 appeared first on Search Engine Journal.

Fashion Startup Everlane Tests New Price Points With Luxury Totes

Everlane, which built its business by offering beautiful basics like t-shirts and denim-and-leather backpacks for less than $100, is about to test customers’ appetites for higher-end — and higher-priced — products. The company unveiled a collection of simple, luxe leather totes in three sizes on Tuesday. The smallest, called the Shopper, costs $325 (pictured below, top left), the Market costs $365 (below right) and the largest, Portfolio, costs $425 (bottom center). They come in three colors: black, brown and a a lighter brown called kiwi. Created in Italian factories, the totes are made out of Italian leather, and include adjustable straps and four metal studs on the bottom. The interior, lined with ultra suede, features two deep inside pockets. Some of the totes bear a small Everlane logo at the bottom; others are devoid of branding. Read more…More about Fashion, Retail, Business, Startups, and Everlane