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5 Things You Need to Know About AdWords’ New Keyword Planner by @LarryKim

Google’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find Author informationLarry KimLarry Kim is the Founder/CTO of WordStream, a provider of PPC Management Tools.Google+The post 5 Things You Need to Know About AdWords’ New Keyword Planner by @LarryKim appeared first on Search Engine Journal.

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5 Things You Need to Know About AdWords’ New Keyword Planner by @LarryKim

Seamless and GrubHub Announce Merger

Popular food delivery companies Seamless and GrubHub announced on Monday that the brands will be merging. The deal expands food delivery service to 500 cities across the U.S. from 20,000 local takeout restaurants. A new name has not yet been decided. SEE ALSO: Yahoo Acquires Tumblr, Promises ‘Not to Screw It Up’ “The merger will create a combined company well positioned to drive more orders to restaurants, deliver a better experience for hungry diners and enhance services to corporate clients,” the companies said in a statement. In 2012, Seamless and GrubHub — which have both a strong mobile and online platform — sent about $875 million in food sales to local restaurants, bringing in a combined revenue of more than $100 million, the companies reported. Read more…More about Grubhub, Business, Small Business, Startups, and Apps Software

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Seamless and GrubHub Announce Merger

This Week In Search – What’s Going On With Links?

As part of SEJ’s focus on Search, we’re trying to put on a weekly Video series to help our readers know what’s better going on in the search industry.  Search Engine Journal’s John Rampton and Murray Newlands recently interviewed Linkdex’s Mark Smith regarding all things SEO. In their conversation, Smith alludes to the changing online environment, Author informationJohn RamptonManaging Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org.TwitterFacebookGoogle+LinkedInThe post This Week In Search – What’s Going On With Links? appeared first on Search Engine Journal.

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This Week In Search – What’s Going On With Links?

This Week In Search – New Video Series on SEJ

So we’ve decided to start doing a weekly video series on SEJ about things that are happening in the search marketing industry.  We’ll be trying to relevant things that are happening and hot topics this past week.  Let us know your thoughts on this in the comments below.  If you’d like us to talk about Author informationJohn RamptonManaging Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org.TwitterFacebookGoogle+LinkedInThe post This Week In Search – New Video Series on SEJ appeared first on Search Engine Journal.

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This Week In Search – New Video Series on SEJ

Instapaper Bought By Betaworks — Why the Big Fuss?

Do you use Instapaper? No, me neither. But the $3.99 app, which lets you save stuff to read later when outside a wifi or 3G zone, has a small and highly devoted following. Which is why a small segment of Twitter went nuts at the news Thursday that Instapaper was being bought by Betaworks, the burgeoning media tech company that bought the assets of Digg last year Instapaper “has simply grown far beyond what one person can do,” its creator Marco Arment wrote in a blog post explaining the sale (actually, Betaworks will only take a majority stake, not buy the thing outright). “To really shine, it needs a full-time staff of at least a few people,” Arment added. “But I wouldn’t be very good at hiring and leading a staff, and after more than five years, I’d like an opportunity to try other apps and creative projects.” Read more…More about Instapaper, Betaworks, Tech, and Apps Software

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Instapaper Bought By Betaworks — Why the Big Fuss?

5 Must-Have Mobile Marketing Tools for Businesses

It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that in the United States, 37 percent of internet usage occurs on mobile devices. The second and more interesting Author informationJim BelosicJim Belosic is the CEO of ShortStack, a self-service custom app design tool used to create apps for Facebook Pages, websites and mobile web browsing. ShortStack provides the tools for small businesses, graphic designers, agencies and corporations to create apps with contests and forms, fan gates, product lines and more.TwitterFacebookGoogle+The post 5 Must-Have Mobile Marketing Tools for Businesses appeared first on Search Engine Journal.

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5 Must-Have Mobile Marketing Tools for Businesses

Facebook Launches CPA Bidding

Facebook just announced that it will start allowing Advertisers to CPA bid.  CPA is commonly known as Cost Per Action or Cost Per Acquisition to people in the Affiliate world.  Today it’s available through it’s Ads API.  Should measure conversions within the first 24 hours. CPA bidding is not available to all categories on Facebook Here are the ones it’s currently live on: Facebook Page Author informationJohn RamptonManaging Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org.TwitterFacebookGoogle+LinkedInThe post Facebook Launches CPA Bidding appeared first on Search Engine Journal.

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Facebook Launches CPA Bidding

What Could Facebook Hashtag Adoption Mean for the Social Giant?

The hashtag, which has long been ubiquitous with Twitter as a way to group tweets into specific conversations, and has also been employed by Google+ and, the now Facebook-owned, Instagram. It may soon be making an appearance on the biggest social network, Facebook. Yesterday, the Wall Street Journal revealed that Facebook is working on adding Author informationRyan MillerRyan is the SEO Manager for Advance Digital, providing best practice techniques for improving search and social visibility for breaking news and small businesses. He is nigh obsessed with things that go bump in the night and Hawaiian shirts.The post What Could Facebook Hashtag Adoption Mean for the Social Giant? appeared first on Search Engine Journal.

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What Could Facebook Hashtag Adoption Mean for the Social Giant?

Replies And Threaded Comments Are Now Available On Facebook Pages

In addition to rolling out Graph Search, Facebook just rolled out replies and threaded comments to select Facebook pages. The qualification is to have a page with a minimum of 10,000 likes. Starting in July, it will be rolled out to all Facebook pages by default. Honestly, this feature was long overdue. This concept isn’t new Author informationAdam MorganAdam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time, he updates his own blog. Follow him on twitter @smorgs13.The post Replies And Threaded Comments Are Now Available On Facebook Pages appeared first on Search Engine Journal.

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Replies And Threaded Comments Are Now Available On Facebook Pages

How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail

Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their AdWords ads in a third of their markets and found no appreciable loss in sales. Much in the same way that Ask Jeeves did back in 2005.  So the true Author informationLarry KimLarry Kim is the Founder/CTO of WordStream, a provider of PPC Management Tools.Google+The post How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail appeared first on Search Engine Journal.

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How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail