Google announced a series of updates to click-to-call ads this week, including a new design, new reporting capabilities, and account-level call extensions.The post Google AdWords Introduces Account-Level Call Extensions, & More Click-to-Call Updates by @MattGSouthern appeared first on Search Engine Journal.
Local Guides are being alerted that Google is now cutting back on one of its most generous offers.The post Google Cuts Back on Incentives for Local Guides by @SouthernSEJ appeared first on Search Engine Journal.
Are you wondering what the top sites like FastCompany, Slate, and Upworthy want from an email pitch? As someone who gets 5-20 pitches per week for Search Engine Journal, I certainly understand the scrutiny top publishers place on email pitches. The below infographic from BuzzStream and Fractl highlights some of the best tips when you are pitching major online publishers, including: Most want to see data from your content in the subject line More than half say they’ve blacklisted at least one person due to a bad email pitch this month alone More than 85% want raw data in a pitchThe post What High-Level Publishers Want From An Email Pitch by @wonderwall7 appeared first on Search Engine Journal.