Search Engine Optimization Tools and Resources

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Take cover, Australia. It’s time to prepare for ungodly magpie swooping season.

There are few sounds more pants-wettingly nightmarish to an Australian in spring than the ungodly whoosh of a pair of incoming wings.  It’s the first day of the blooming season for Australia, and with spring comes angry, angry winged new dads who’ll rather accurately swoop at the most tender part of the back of your head. SEE ALSO: Bird repeatedly attacks biker casually biking through neighborhood Magpies can be a particularly aggressive demon bird in Australia from late August to late October — a significantly lengthy time to wear a helmet at all times but so be it. While apparently only 10 percent of magpies actually attack during this time, these can be bloody brutal. Read more…More about Watercooler, Australia, Australian Animals, Magpie, and Culture

James Corden and Niall Horan star in hilariously sexual Halloween music video

You probably never thought you’d witness a member of One Direction dressed in a vampire outfit and devouring a Kit Kat straight from the cupped palms of James Corden, but this is the world we live in. SEE ALSO: Niall Horan, Ewan McGregor, Isla Fisher play a horrifying game with James Corden In the video above, Corden and Niall Horan don an array of costumes for a highly sexualised Halloween music video parody of Ginuwine’s “Pony”. Needless to say, there are a fair few lollipops that get licked. This Diwali ad challenges stereotypes about what a thug looks like New Zealand police back at it again with the epic dancing for Diwali It’s Donald Trump vs. Hillary Clinton in ‘Epic Rap Battles of History’ This guy dropped his phone in the most disgusting toilet Read more… More about Uk, Parody, Music Video, Funny, and Halloween

E-Commerce 101: 12 Last Minute Ways to Optimize Your Website For the Holiday Season by @albertcostill

It only seemed like yesterday that it was November 1st, aka the day after Halloween. As I was getting ready for my final Halloween party of the year, I noticed that nearly every other ad that popped up was for the holiday season. While this isn’t exactly groundbreaking, it definitely felt like the upcoming rush of the holidays was suddenly upon us. As marketers, we’ve been preparing for the holidays for months – whether we like it or not. Why? Because it’s the most wonderful time of the year – and that’s not including the holiday cheer, festivities, and exchanging of […]The post E-Commerce 101: 12 Last Minute Ways to Optimize Your Website For the Holiday Season by @albertcostill appeared first on Search Engine Journal.

31 Scary Good Songs to Celebrate Halloween

Halloween is officially upon us. And whether you’re trick-or-treating around the neighborhood, or planning a pumpkin kegger, the spooky holiday requires a lot of preparation See also: 41 Songs To Fall in Love With This Autumn Seriously, between preparing Halloween-themed treats, assembling just the right costume and carving jack-o-lanterns, who has time to make a playlist? That’s why we assembled this Music Monday playlist of spooky hits that’ll get your friends on the dance floor this Halloween. So throw on some music, and enjoy dancing awkwardly in a movement-restricting costume Have something to add to our playlist? Share with us in the comments, below, or on Spotify, and we’ll add it. Read more…More about Community, Halloween, Spotify, Playlists, and Music Monday

YouTube’s 20 Most Shared Ads in October

Every brand hopes its ad will go viral. A viral ad means more eyes, more media attention and, hopefully, more revenue. But there’s no perfect formula for making an ad more shareable, and the many brands who try don’t often succeed These 20 ads make it look easy, racking up thousands of shares on YouTube in the last month alone See also: 20 Funny Tweets Your Brand Should Take Seriously The list, compiled by Unruly Media, has everything from daredevil GoPro stunts to replaceable technology. There are also a few reigning champions from last month, like “Girls Don’t Poop” from Poo-Pourri.com, and Mercedes-Benz’s dancing chickens. “Dumb Ways to Die,” the year-old Melbourne Metro ad, even made a comeback Read more…More about Video, Youtube, Advertising, Social Media, and Features

Lyft Zombies Rise From Dead to Give Out Candy, Spooky Rides

It’s not every day you can hitch a ride with the undead. But since when has Halloween been like every other day? The ridesharing app Lyft shifted its Halloween spirit into high gear on Thursday, transforming nearly 50 San Francisco-based drivers into spooky Zombie chauffeurs. The drivers, who received a professional makeup job from a special effects artist who also drives Lyft in his spare time, are cruising around the city with baskets full of candy and Lyft discount codes for unsuspecting passengers See also: 12 Apps You’ll Use This Weekend Users who request a ride will know they’ve booked a zombie driver when the driver’s picture shows up within the app. The candy being handed out to passengers also has Lyft discount codes attached, offering users ride credits worth as much as $100 (although most are $10-20, according to a Lyft spokesperson). Read more…More about Zombies, Halloween, Uber, Kittens, and Startups

‘Lab Rats’ Web Series Tests Dog Collars on Humans

What’s the most humane way to test a dog collar? On a human, of course. Created by Daniel Nayeri and Brendan Choisnet of Plywood Pictures, the webisodes follow a lab tech (played by Elyse Brandau) at a low-end firm who hates her job, and an out-of-work musician who makes money by signing up for all their tests. See also: Compulsive Fall Disorder: A Public Service Announcement The idea came after Nayeri read one too many articles of lab studies with bizarre results “I thought it would be hilarious if there was this one guy at this one terrible lab somewhere, who has been delivering all these ridiculous results,” Nayeri told Mashable. Read more…More about Viral Videos, Comedy, Funny, Web Series, and Watercooler

13 Creepy Halloween Costumes for Your iPhone

1. Halloween CandyShell BatLit Bats flit in front of a full moon on this CandyShell case. For: iPhone 5, Cost: $34.95Click here to view this gallery. Here at Mashable, we like to go all out for Halloween. If you want to join the fun, score a special iPhone case for this spooky time of year. We have found 13 devilish designs that will help you celebrate All Hallow’s Eve. SEE ALSO: 10 Creepy iPhone Photos for Halloween Take a look through our ghoulish gallery above for our hand-picked selections. Let us know in the comments below which designs send a shiver down your spine. More About: Gadgets, Lifestyle, Tech, accessories, cases, features, iphone