Creating cohesive content in your marketing plan is vital for performance and for internal workflow. Learn how to create cohesive content every day.The post Creating Cohesive Content: How to Overcome The Biggest Challenge in Content Marketing appeared first on Search Engine Journal.
Last August 24, CircleClick’s Anne Ahola Ward joined SEJ Think Tank to talk about about the latest trends and developments in mobile SEO.The post #SEJThinkTank Recap: SEO in a Mobile World by @megcabrera appeared first on Search Engine Journal.
This recap of Patrick Hutchison’s webinar is filled with strategies to turn browsers into buyers. If you sell products online, this is one webinar you won’t want to miss!The post #SEJThinkTank Recap: The Search Marketer’s Guide to Turning Online Browsers into Buyers by @dantosz appeared first on Search Engine Journal.
Got a rapid fire or even a complex SEO question? Jenny Halasz is here to answer! Check out our latest #AskAnSEO post to learn more.The post #AskAnSEO: How to Prepare For The Google Penguin 4.0 With Jenny Halasz by @jennyhalasz appeared first on Search Engine Journal.
New Zealand wants a new flag, and it’s going to let the people decide. After receiving 10,292 flag design submissions from the interested public, many of which amused and horrified the world, the 12-person flag panel has whittled the country’s options down to four See also: Jarryd Hayne is one step closer to playing in the NFL for the 49ers The final contenders contain various symbols important to New Zealand such as the fern frond, the Southern Cross constellation and the koru, a design that represents new life, growth and strength in Māori visual language. New Zealanders will be able to vote on the flag via a postal referendum later this year. Of course, there’s the possibility that New Zealanders will stick with what they know and vote to retain their current flag. Read more…More about New Zealand, Flag, and Us World
There’s no denying that social media is a powerful resource for brands. With 74% of online adults on social media, it’s an effective way to reach and interact with your audience and share information about your brand. However, social media can also do harm to your business if you don’t understand how to properly manage your social media channels. Check out the examples below to learn more about the pitfalls many business owners run into. Spam Sandwich Those new to the concept of social media often get a rude awakening once they get started. Most business owners are used to traditional […]The post 5 Ways Social Media Could Hurt Your Business by @albertcostill appeared first on Search Engine Journal.
Facebook has announced the launch of Atlas, an advertising platform which they say has been rebuilt from the ground up to “tackle today’s marketing challenges.” Facebook describes today’s marketing challenges as being able to reach people across devices, and bridging the gap between online impressions and offline purchases. Atlas will purportedly tackle those challenges with a solution that’s being called “people-based marketing.” Erik Johnson, Head of Atlas, describes people-based marketing in a release: Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers. By doing this, marketers can easily solve the cross-device problem through targeting, serving and […]The post Facebook Launches Rebuilt Atlas, A Rival To Google’s DoubleClick by @mattsouthern appeared first on Search Engine Journal.
Unique, and original, content drives the Internet (so we’re constantly told), and we SEOs spend much of of our time producing and honing that content in the hopes of making the all mighty Google happy as a clam. Unfortunately, there has always been an ongoing problem with spammy websites lifting existing content verbatim, and passing it off as their own creation. These scraper sites not only devalue the original content they have stolen, but they can also impact the page rankings of the original page. Many of us have been affected by scraper sites over the years, and there is nothing […] The post SEO 101: Are You Being Outranked by Your Own Content? by @dariozadro appeared first on Search Engine Journal.
Content marketing must be approached like a scientist. There are no mistakes, just feedback. You correct your course based on that. This is a process that can be applied to just about every single business. Several posts ago, we looked at the idea of revisiting old content for new ideas. Today I want to talk about […]Author informationSrinivas RaoSrinivas Rao is the host and cofounder of BlogcastFM where he’s interviewed over 300 bloggers, authors, and entrepreneurs. Pick up his free guide on How to Repurpose Content for Profit and Fame.TwitterThe post Applying Principles of Growth Hacking to Content Marketing by @skooloflife appeared first on Search Engine Journal.
Volvo has teamed up with Spotify to launch a voice-activated, in-car music system for its cars The system, called the Sensus Connected Touch, will allow drivers to stream music (via a 3G/4G dongle or a mobile phone connection) through their dashboard. The system will be either touch- or voice-activated, with the drivers being able to start music simply by saying the name of a song Volvo promises to regularly upgrade the Android-based system. Other apps available through Sensus Connected Touch are Google Maps, iGO-powered GPS navigation and TuneIn Sensus Connected Touch (together with Spotify) will be available as a dealer-fitted accessory, from May 2013. It will be available in all the new Volvo cars — V40, V40 Cross Country, S60, V60, XC60, V70, XC70 and S80. Owners of some older models (from year 2011 onwards) will be able to retrofit it into their car as well