What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by a human visitor? No one can definitively answer that question because there’s no standard in the display advertising industry for what counts as “viewability” — which is a problem Neal Mohan, Google’s VP of Display and Video Advertising Products, says needs to be fixed. According to the MRC standard definition of viewability, a ‘viewable ad’ is one that has been rendered on a screen for a person to view. This kind of viewability should be […]The post Google’s VP of Display Advertising Wants a Single Standard for Viewability by @mattsouthern appeared first on Search Engine Journal.
You’re right. The way your boss’ mind works is pretty complicated. As is every other person’s mind on the planet. The human mind is a complicated place. We have all these things going on up there, like vital functions, instincts, emotions, memories, and cognitive functions. The fact that you have to figure out how to push your brand into people’s minds amidst all this other stuff is slightly terrifying. But wait. The brain is certainly complex, but that complexity offers an array of opportunities to appeal to the mind and increase conversions. Consumer behavior can be influenced by a lot […]The post Web Psychology: Why Sex, Sadness, and Social Proof Will Get You More Leads by @shanejones15 appeared first on Search Engine Journal.
Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest dynamic duo is LiveRamp + Ensighten. Together, these companies are offering 1:1 personalization solutions complemented with simple integration. From 2007-2008 I had an unfunded start-up called Adiqus which focused on Advertising Intelligence, so I’ve spent a ton of time thinking about how to make advertising work better. Finally, after seven years, we are at the point where advertising is truly intelligent. This partnership is the most exciting marketing/advertising breakthrough, possibly ever. If your company has a huge budget for […]The post The Evolution of Digital Media Buying & Omni-Channel Personalization by @teedubya appeared first on Search Engine Journal.
You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad. And there’s nothing engaging, enticing, or provoking about these ads anymore. While consumers have nothing much to lose, advertisers flirt with direct losses, which can cost them millions of dollars. Martin Lindstorm, in his book Buyology, enumerates how companies like Ford spent millions of dollars during a season of American Idol (along with Coke and Cingular) and ended up getting absolutely nothing from that spend. These are hard times for advertisers, and this applies to […]The post Not for the Faint-Hearted: 11 Daring Ideas for Conversions by @DholakiyaPratik appeared first on Search Engine Journal.