Check out these go-to tools and techniques for targeted keyword research that leads to interested visitors.The post A Deep Keyword Research Process That Will Attract More Customers by @mindyweinstein appeared first on Search Engine Journal.
Education level, certifications, and years of service alone don’t accurately illustrate an SEO candidate’s experience, but these questions can.The post 41 of the Best SEO Job Interview Questions by @stoneyd appeared first on Search Engine Journal.
Facebook advertising can be an effective platform that can help you generate the results from your online advertising. Let’s dive into why this is the case and some best practices for advertising your service business on Facebook.The post 5 Facebook Advertising Tips for Service-Based Businesses by @tamweintraub appeared first on Search Engine Journal.
Google has made a number of notable updates to its Schema guidelines with respect to how local businesses can markup the reviews they receive.The post Google Updates Schema Guidelines for Local Business Reviews by @SouthernSEJ appeared first on Search Engine Journal.
Creating high quality content takes time and energy. However, a business is far better off with a local content creation plan and framework than without.The post 7 Ways to Get Your Local SEO Clients to Embrace Content by @antonymesser appeared first on Search Engine Journal.
In the face of a mobile revolution, we need to reconsider where we’re telling stories and how we tell them. Enter, mobile video advertising.The post Story Placement: The Mobile Era of Video Advertisement by @LoloLoyalty appeared first on Search Engine Journal.
Many have been spotting Google testing a new layout for its desktop search results pages by displaying the individual results in the form of cards.The post New Look For Google Search With Card-Based Results by @SouthernSEJ appeared first on Search Engine Journal.
Instagram announced this week that its reverse-chronological feed will soon become and algorithm-based feed, showing posts out of order according to what it believes people will care about most. The company says people miss around 70% of posts on their feed, on average. An algorithm-based feed will help remedy that by showing people more of the top posts they would have otherwise missed. Content will be ordered based on: How likely you’ll be interested in it Your relationship with the person posting it Timeliness of the post The focus is solely on re-organizing posts; which means all posts from accounts you […]The post Instagram to Introduce New Algorithm-Based Feed appeared first on Search Engine Journal.
It may not reveal the secret to ranking number one on SERPs, but the Google Search Quality Rates Guidelines provide valuable insight into what works well.The post The SEO Implications of Google’s Search Quality Raters Guidelines by @BrentCarnduff appeared first on Search Engine Journal.
Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.The post 7 Strategies to Optimize B2C Lead Generation Paid Search Accounts by @ryanpitylak appeared first on Search Engine Journal.