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The Effectiveness of Search by @annaleacrowe

SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site? It’s a question many search marketers have heard from clients, especially since SEM is taking up a large chunk of marketing budgets.The post The Effectiveness of Search by @annaleacrowe appeared first on Search Engine Journal.

‘Game of Thrones’ creator George R.R. Martin is just too busy to finish latest book

Blame Jon Snow. Maybe it’s because of that nephew’s wedding, or maybe it’s because of distractions from other projects. But whatever the case, Game of Thrones creator George R.R. Martin wants you to know that his latest novel The Winds of Winter is — still — not finished, and he penned all his reasons in a remorseful 1,800-word blog post on Saturday. See also: Now ‘Game of Thrones’ might end after Season 8, says HBO That means Martin has missed yet another key deadline (the original deadline was on Halloween) that would have allowed for his latest novel to be published prior to HBO airing the sixth season of Game of Thrones in April. So, put shortly, the captivating, blood-drenched fantasy drama will air prior to its source material being available on bookshelves. Read more…More about Books, Got, Entertainment, Game Of Thrones, and George Rr Martin

Your first up-close look at all the miniatures in that cool ‘Ghostbusters’ board game

Disclosure notice: The author of this article backed the Kickstarter for Ghostbusters: The Board Game. Cryptozoic Entertainment’s huge Kickstarter success withGhostbusters: The Board Game is nearly ready to be unleashed, and one of the first copies to reach U.S. shores is at 2015’s New York Comic Con. Not even Kickstarter backers have the game in hand yet, so Comic Con attendees are getting what amounts to a first look. See also: The all-female ‘Ghostbusters’ cast, remade as paper dolls We stopped by Cryptozoic’s booth with camera in hand to take a lookat the game’s fully finished army of molded plastic miniatures. Everything seems to be well made, too. There’s a nice amount of heft to larger figures, like the Stay-Puft Marshmallow Man, and the game board’s shifting tiles are all printed on extra-thick card stock. Read more…More about Entertainment, Gaming, Film, Ghostbusters, and Pics