Search anything related to Facebook and Russia on Google, and the top result will be an ad from the social network. Facebook seems to have taken out search ads on Google targeted at those terms in an bid to shape the narrative around the ongoing controversy over its platform’s role in Russian political subversion campaigns. SEE ALSO: Facebook execs (somewhat) embrace transparency, via Twitter “We take trust seriously,” the headline text of the ads reads, followed by the sub-head: “We will work to help protect the integrity of elections on Facebook globally.” The ads lead to a page in Facebook’s Help Center with a numbered breakdown of the ways the company claims to be combatting nefarious advertising and participating in the congressional investigation into Russia’s effort to undermine the 2016 presidential election. Read more…More about Facebook, Google, Advertising, Russia, and Mark Zuckerberg
Google made a significant change to how AdWords budgets can be used, and advertisers are not the least bit happy.The post Google Doubles AdWords Budgets and Advertisers are Unhappy by @MattGSouthern appeared first on Search Engine Journal.
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems.The post Why Machine Learning Is Key to the Search Marketing of Tomorrow by @cchaitanya appeared first on Search Engine Journal.
One of the reasons I hate it when people “call bullshit” on technology that still hasn’t played itself out in the market yet (cough, VR, cough), is that it’s just too easy. Most new products fail. So when journalists “boldly” say that something sucks, is stupid, or won’t work with consumers (before most have even touched it), it’s usually not insightful courage, it’s just a simple thing called “playing the odds.” Which brings us to the debut of the iPhone in 2007. SEE ALSO: iOS 11 is about to radically change the iPad for the better Oh, yessss… How sweet it is to look back upon the doubters. No, I didn’t write a review at the time, but I was an early iPhone believer. And unlike the four establishment techies who were afforded early access to the device for review, my opinion of the iPhone was primarily informed by Steve Jobs’ stagecraft during the initial reveal of the device months before its release. Read more…More about Apple, Iphone, Steve Jobs, Tech, and Consumer Tech
There’s money in those grainy homemade podcasts. Patreon, a platform where DIY creators can crowdsource financial sponsors or subscribers, said Thursday that it’s doubled in size in the past year. It now boasts 1 million active backers and 50,000 creators — twice the number of each it had in May of last year. The platform — named for the wealthy aristocrats who funded Renaissance artists — has attracted a growing community of podcasters, artists, writers, and game developers looking for an alternative to the scale-hungry world of advertising-supported media. SEE ALSO: New Adblock Plus service lets you pay websites after removing ads Read more…More about Youtube, Patreon, Business, and Advertising
Here’s how to quickly compare your site to the SEO competition and learn from them.The post 3 Ways to Quickly Compare Your Website with Your Competitors by @ChuckPrice518 appeared first on Search Engine Journal.
Google is ramping up its efforts to ensure ads do not appear alongside questionable YouTube videos.The post YouTube Channels With Under 10K Views Can No Longer Display Ads by @MattGSouthern appeared first on Search Engine Journal.
Here are five areas where Twitter advertising is superior to other online ad platforms.The post 5 Compelling Reasons to Use Twitter Ads by @LarryKim appeared first on Search Engine Journal.
If you’re laying out some last-minute marketing strategies, you may be thinking of different types of media — earned, owned, or paid — that you can leverage to get the best results next year. So which of these media can give you the best return in 2017? We have the answers for you based on our latest #SEJSurveySays poll results!The post 50% of Digital Marketers Say Earned Media Will Deliver Best Returns in 2017 [DATA] by @rinadianewrites appeared first on Search Engine Journal.
Organic or paid search — they’re fundamentally different yet two sides of the same coin. Having tunnel vision for SEO or PPC doesn’t make much sense when they both help you get to where you want to go. What binds the two strategies together is their purpose: increasing visibility.The post How to Dominate in Search Marketing: The Case for Combining PPC & SEO by @tthursb appeared first on Search Engine Journal.