The pay per call industry is growing and making waves, but how is it impacting businesses using it? I recently spoke with Daryl Cowell from Matomy at a recent affiliate marketing conference. We got to talking about how many companies are seeing great success with affiliates in the space. Here is my interview with him about what’s going on in the pay per call industry. What is the current state of pay-per-call marketing? Pay-per-call marketing is going through a renaissance period. Traditional pay-per-call marketing, which existed via TV, print and radio advertising, has been around for years. Now, though, the game is changing, […] The post State of the Pay Per Call Industry by @johnrampton appeared first on Search Engine Journal.