It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage with their customers. On the other, it can be difficult to measure the effectiveness of an individual campaign or ongoing social strategy in terms of a straightforward ROI. A CMO survey found that marketers were increasingly moving away from purely financial metrics […]The post Social Media Fails: How Not to Ruin Your Campaign by @Lingo24 appeared first on Search Engine Journal.