Welcome to Web 2.0. Social media will be your guide! From December 2010, when Google confirmed social signals from Facebook and Twitter are used to determine search rankings, to the present day when the search giant reinstated the SEO-value of social signals, the critical need for a powerful social media presence has only increased. Today, you need to “emit” strong social signals for Google, Yahoo!, Bing, and other search engines in order for them to feature you high on search engine results pages (SERPs). Strong social signals get you higher SERP ranks, increased traffic, stronger engagement, and higher conversion rates. Strong social signals are instrumental […]The post Social Media 101: How to Create Engaging Content appeared first on Search Engine Journal.
See more here: