Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving some extra flair and thus a higher click-through rate than the other results on the page. However, rich snippets are no longer an added luxury; they are now a necessity for successful on-site SEO. E-commerce sites are reshaping search engine results pages as they increasingly take advantage of rich snippets. In order to remain competitive, it’s necessary to jump on the structured data bandwagon […]The post SEO for E-Commerce: Why You Need Structured Data by @MarcPurtell appeared first on Search Engine Journal.