Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content marketer, you may not have investigated this tool – and that could be a huge mistake. Although Google no longer reveals which keywords direct traffic to your site from a […] Author information Alexander Kesler President at inSegment, Inc. With over 14 years of successfully building companies, including building his first company at the age of 22, Alexander is an experienced entrepreneur with hands-on traditional and digital marketing experience in several diverse industries. Alexander has consistently leveraged his background in technology development and sales to inform and influence his marketing decisions. As a digital marketing expert, he has extensive experience with website design and development, search engine optimization, pay-per-click and display advertising, mobile app development and marketing, and lead generation. Alexander also created the Conversion Architecture system for website design; Conversion Architecture is a skeleton upon which all inSegment-built websites are designed to maximize the user experience and ultimately, conversion driven by the site. Currently the President of inSegment, Inc., a Boston-based digital marketing and advertising agency, Alexander is a graduate of Babson College, where he earned a B.S. in Entrepreneurship. TwitterFacebookGoogle+LinkedIn The post SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon by @@alexanderkesler appeared first on Search Engine Journal.
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