Unique, and original, content drives the Internet (so we’re constantly told), and we SEOs spend much of of our time producing and honing that content in the hopes of making the all mighty Google happy as a clam. Unfortunately, there has always been an ongoing problem with spammy websites lifting existing content verbatim, and passing it off as their own creation. These scraper sites not only devalue the original content they have stolen, but they can also impact the page rankings of the original page. Many of us have been affected by scraper sites over the years, and there is nothing […] The post SEO 101: Are You Being Outranked by Your Own Content? by @dariozadro appeared first on Search Engine Journal.