Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war, so I find Sun Tzu’s message quite fitting. My opinion is that you should know your competitors. You should follow them closely on certain metrics and learn from them. Competitive […]Author informationDorothy WheelerMarketing Assistant at Hoosh TechnologyDorothy Wheeler is a citizen of the world, having grown up in Africa, Asia, North America and Europe. Born of an Iranian mother and American father, she learned the art of communication and translation at an early age. She speaks English, Farsi, Italian and a little French. With a background in Finance, she achieved a master’s degree in Financial Communications and is currently completing another master’s degree in Management and Informatics. Dorothy divides her time at Hoosh Technology SA developing social media strategies and putting them in motion, copywriting, sales, blogging, and video development.TwitterGoogle+LinkedInThe post Search Marketing: Know the Competition, Know Yourself by @Dorrrro appeared first on Search Engine Journal.