Many paid search advertisers simply don’t spend enough time writing relevant ad copy and testing ad copy to improve click-through and conversion rates. Although click-through rate is not everything when optimizing ad copy, it does impact quality score, which also impacts cost per click, cost per conversion, and return on your investment. Therefore, focusing on […]Author informationJoe CastroJoe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe’s worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality.TwitterGoogle+LinkedInThe post Quick Guide: Create Ad Copy That Gets More Clicks than Your Competition by @PPCJoeC appeared first on Search Engine Journal.