Today, Twitter announced a beta test of new Promoted Video ad units. Twitter has been experimenting with these new ads for the past few months, with tests showing Tweets containing native Twitter video generate better engagement and more video views. Here’s an example of a Tweet with native video. In addition to uploading and distributing native video on Twitter, advertisers will also be able to measure the reach and effectiveness of their video content. Twitter is now offering advertisers the ability to run ads with a new Cost Per View (CPV) ad buying model. With this new ad buying model, […]The post Promoted Video Comes To Twitter, Upload And Distribute Native Video On Twitter by @mattsouthern appeared first on Search Engine Journal.