Mobile isn’t the future of marketing, it’s our current reality. With more than 160 million consumers using smartphones in the U.S., it’s no surprise that mobile ad spending will hit nearly $18 billion this year, according to Gartner. Mobile search is the door to discovery, but what happens beyond browsing? Today’s consumers want a straightforward path — and that doesn’t mean thumbing their information into tiny forms on their mobile screens. When it comes to buying something, consumers inherently know something many marketers overlook: A mobile phone is also…well, a phone. And more and more consumers are choosing to pick up the […]The post PPC 101: How to Make Calls Part of Your Paid Mobile Search Strategy by @https://twitter.com/eholmen appeared first on Search Engine Journal.