You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad. And there’s nothing engaging, enticing, or provoking about these ads anymore. While consumers have nothing much to lose, advertisers flirt with direct losses, which can cost them millions of dollars. Martin Lindstorm, in his book Buyology, enumerates how companies like Ford spent millions of dollars during a season of American Idol (along with Coke and Cingular) and ended up getting absolutely nothing from that spend. These are hard times for advertisers, and this applies to […]The post Not for the Faint-Hearted: 11 Daring Ideas for Conversions by @DholakiyaPratik appeared first on Search Engine Journal.