Google recently provided a preview of of some of the tools and features they will be discussing at the 2014 Google Analytics summit. Perhaps the most notable of these new tools and features is what Google Analytics will be adding specifically for ecommerce businesses. Traditionally, Google Analytics Ecommerce data focused on details about the purchase. Such as transaction details, product details, and so on. Google understands that today’s marketers are more interested in the big picture. They want to understand the entire customer journey. Marketers want more details about customer behavior. What do customers do when looking at products? How do […] The post New Google Analytics Features Announced For Ecommerce Businesses by @mattsouthern appeared first on Search Engine Journal.