I am writing this post to Dan, Mary, Steven, and Rachel—one of whom is likely you. You see, Dan, Mary, Steven, and Rachel are personas, created with a combination of raw data and educated guesses, representing slices of this blog’s readership. Dan could be you, and Mary could be your coworker. What these sketches provide […] Author information Kevan Lee Freelance writer by day, sports fan by night—and sometimes vice versa. I write about email and nutrition (not at the same time) and a whole lot more. Live simply, give generously, watch football, beat cancer. TwitterGoogle+LinkedIn The post Marketing Personas: The Complete Beginner’s Guide by @kevanlee appeared first on Search Engine Journal.