Perhaps, one of the biggest complaints for PPC marketers to Google AdWords is the lack of control of Google Search Partners. If you’re not familiar with what Google Search Partners are, it’s an additional collection of search engines and web pages such as AOL.com, Ask.com, Dogpile.com, Lycos.com, etc. In addition, Search Partners can include other […]Author informationJoe CastroJoe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe’s worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality.TwitterGoogle+LinkedInThe post Make Google Search Partners Work for You by @PPCJoeC appeared first on Search Engine Journal.