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LinkedIn Releases Report: LinkedIn Users Have More Buying Power Compared To Other Networks by @mattsouthern

LinkedIn released a report today, stating that their research proves there is an opportunity for businesses to leverage the buying power of professionals on the LinkedIn network. Professionals are consumers too, and LinkedIn’s Patty Cox says some of the most influential consumers are on the LinkedIn network. She goes on to call these professional consumers, “Prosumers”, and states: Research demonstrates these individuals are an attractive audience for marketers, with more buying power than members on other social platforms and strong influence across many product and service categories. According to LinkedIn’s research, Prosumers are 152% more likely to be active in […] The post LinkedIn Releases Report: LinkedIn Users Have More Buying Power Compared To Other Networks by @mattsouthern appeared first on Search Engine Journal.

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LinkedIn Releases Report: LinkedIn Users Have More Buying Power Compared To Other Networks by @mattsouthern

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