As part of our SEJ interview series, I recently caught up with Chris Golec of DemandBase to discuss the marketing benefits of leveraging data. In the video below, Chris explains how companies are leveraging data to make better marketing decisions. Here are some key takeaways from the video: It’s now about bringing data together that used to sit in different places. Think of all the data that might sit with your ad agency, all the data that sits in your website logs, and all the data that sits in your CRM system. It’s tricky to pull that all together and […] The post Leveraging Data for Better Marketing: An Interview with Chris Golec by @johnrampton appeared first on Search Engine Journal.