Before we get started, we should probably cover the most important and misunderstood secret of all – there’s no one fits all approach to social media. Each platform is unique. Social media platforms have their own personalities and etiquette; and hence, techniques should be tailored to the platform. With product changes and new platforms Author informationCourtney KettmannCourtney Kettmann is the Community Manager at Viralheat, a social media intelligence company. During the work week you’ll find her managing Viralheat’s blogger network, writing blog posts and contributed articles, and interacting with Viralheat’s community through social. You can reach online @courtkett or by email at firstname.lastname@example.org.Google+LinkedInThe post Lesser-Known Secrets for Better Social Media Results appeared first on Search Engine Journal.