In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have highlighted four areas that will still be useful on your 2015 to-do list. The four tactics we will be covering include: Callout extensions Bid strategies Custom affinity audiences Engagement ads Implementation of Best Practices These paid search tactics can also work together, in the right context, to create an even better user experience and campaign performance. If these tactics are new to you, I sometimes suggest implementing in a way that it is easy to track the […]The post #ICYMI in 2014: 4 Paid Search Tactics Your Campaigns Can Still Benefit From In 2015 by @michaelaknight appeared first on Search Engine Journal.
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