As part of our SEJ interview series, I recently caught up with Greg Gifford of AutoRevo to discuss local SEO. In the video below, Greg explains some things local SEOs are doing wrong and how they could be doing better. Here are some key takeaways from the video: What Greg sees most is local SEOs and small businesses who don’t understand how important NAP information is — which includes name, address, and phone number. There are so many small businesses that, at some point in their existence, have either moved locations or changed phone numbers. The problem is that those businesses don’t […]The post How to Improve Your Local SEO: An Interview With Greg Gifford by @johnrampton appeared first on Search Engine Journal.