Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using […] Author information Chase McMichael CEO at InfiniGraph, Inc. Chase is the CEO and Co-Founder of InfiniGraph. InfiniGraph provides brands with intelligence Content Hubs, engagement performance analysis and large scale competitive insights. Chase has lead teams at 2 startups, Oracle, Sprint PCS, Chase Manhattan, and Hearst Corp. He also received the Fast Tech 50 award, Marketing Sherpa Viral Hall of Fame and two time winner 2012-13 OnMedia 100 for InfiniGraph. Follow Chase on Twitter: @chasemcmichael TwitterFacebookGoogle+LinkedIn The post How to Frack Your Content Marketing and Close The Social Loop appeared first on Search Engine Journal.
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