As part of our SEJ interview series, I recently caught up with Kevin Getch of Webfor to discuss how to create endorser profiles for successful content marketing. Kevin started his career in marketing over 14 years ago, and has since worked for some of the largest fortune 500 companies. Kevin believes in a business model focused on what he calls the 3 R’s; Relationships, Results & ROI. Part of building relationships involves finding the best endorsers for your content, which helps to enhance your credibility and allow your content to spread through word of mouth. Before reaching out to these […] The post How To Add Endorser Profiles To Your Content Marketing Plan: Interview With Kevin Getch by @johnrampton appeared first on Search Engine Journal.
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