I work with a lot of e-commerce stores and one of the things that strike me again and again is the flawed attitude that many e-commerce owners bring with them. For today’s post, I’ll try to tell a story about a typical marketing manager for a small to medium-sized e-commerce store. Let’s call him Thomas. […]Author informationAndrew LolkCo-Founder at White Shark Media at White Shark MediaAndrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy. He’s worked in AdWords since 2009 and have co-founded White Shark Media; A Paid Search agency specialized in delivering results for small to mid-sized businesses in the US.TwitterGoogle+LinkedInThe post How the Principle of Comparison Affects E-commerce PPC Advertisers Negatively by @AndrewLolk appeared first on Search Engine Journal.