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How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail

Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their AdWords ads in a third of their markets and found no appreciable loss in sales. Much in the same way that Ask Jeeves did back in 2005.  So the true Author informationLarry KimLarry Kim is the Founder/CTO of WordStream, a provider of PPC Management Tools.Google+The post How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail appeared first on Search Engine Journal.

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How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail

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