Small business owners are always looking for the most efficient ways to find new business leads. Lead generation falls into two main categories: outbound lead generation (cold calls, direct mail, advertising and e-mail marketing) and inbound lead generation (SEO, social media, PPC). You might be wondering which type of lead generation to focus on or […]Author informationGregg SchwartzGregg Schwartz is the Director of Sales for Strategic Sales & Marketing (SSM), one of the industry founding lead generation companies established in 1989. Gregg developed and manages the social media lead generation service line offered to SSM clients.TwitterThe post How Do You Know What Types of Lead Generation Are Best for Your Business? by @manageyourleads appeared first on Search Engine Journal.