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Google’s VP of Display Advertising Wants a Single Standard for Viewability by @mattsouthern

What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by a human visitor? No one can definitively answer that question because there’s no standard in the display advertising industry for what counts as “viewability” — which is a problem Neal Mohan, Google’s VP of Display and Video Advertising Products, says needs to be fixed. According to the MRC standard definition of viewability, a ‘viewable ad’ is one that has been rendered on a screen for a person to view. This kind of viewability should be […]The post Google’s VP of Display Advertising Wants a Single Standard for Viewability by @mattsouthern appeared first on Search Engine Journal.

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Google’s VP of Display Advertising Wants a Single Standard for Viewability by @mattsouthern

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