At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find what they’re looking for even if they haven’t spelled it correctly. That’s why Google has announced that they’re applying close variant keyword matching to all exact and phrase match keywords starting in September. Close variant keyword matching is an intuitive way to return the correct results that users are searching for. It was introduced in 2012, and Google says advertisers have seen strong results. “Advertisers are receiving an average of 7% more exact and phrase […]The post Google To Apply Close Variant Keyword Matching To All Exact And Phrase Keywords by @mattsouthern appeared first on Search Engine Journal.
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