Lyrics site Rap Genius was penalized by Google just before Christmas after being outed for a black-hat link building scheme. Rap Genius was looking for bloggers to publish links with keyword rich anchor text in exchange for tweeting out a link to the bloggers’ websites. Despite the founders issuing a public apology to Google they […]Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.TwitterFacebookGoogle+The post Google Hits Rap Genius With A Spam Penalty Resulting in 80% Traffic Loss by @mattsouthern appeared first on Search Engine Journal.